This article explores the socio-psychological determinants influencing managerial decision-making within organizational communication contexts. It highlights how interpersonal relations, group dynamics, trust, and organizational climate impact leaders’ cognitive and emotional processes during strategic decisions. Based on the theoretical framework of social exchange and communication psychology, the study emphasizes that managerial effectiveness depends not only on rational analysis but also on social perception, empathy, and the ability to regulate emotions in collective decision-making environments. The results contribute to a better understanding of leadership behavior and communication efficiency in the process of implementing management decisions
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The article studies the effectiveness of intrauterine administration of the drug "Rutikan" at a dose of 1 l. 100 kg of live weight and the drug "Ixglukovit-vet" at a dose of 50 ml in the treatment of retained placenta in cows after calving, reducing the service period and increasing fertilization at the first insemination.
The integration of trade marketing and e-commerce has become increasingly essential as businesses strive to create seamless customer experiences across both online and offline sales channels. This article explores strategies for aligning these two realms, highlighting the importance of a cohesive approach that leverages the strengths of each. It examines the challenges and opportunities presented by omnichannel marketing, focusing on how businesses can utilize data-driven insights to optimize product placement, promotions, and customer engagement. The role of digital tools in enhancing traditional trade marketing tactics, such as in-store promotions and merchandising, is discussed, alongside the growing influence of e-commerce on consumer behavior. By combining online and offline efforts, businesses can foster customer loyalty, drive sales, and maintain a competitive edge in a rapidly evolving marketplace.
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Urunbaeva Yulduz Pirnazarovna
Тоғаймуродов Нормуминович Шерали
URUNBAEVA YULDUZ PIRNAZAROVNA
Samarkand Institute of Economics and Service, associate professor
Azamat Makhmudov
Associate Professor of the Department of Mining Electrical Mechanics, C.t.Sc
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