International Journal
of Scientific Research

Leading peer-reviewed open access journal publishing high-quality research across various disciplines. Advancing knowledge through rigorous academic publishing since 2010.

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We publish high-quality research in various scientific disciplines and invite scientists from around the world to collaborate

Technical Sciences

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Our Journals

Discover our collection of peer-reviewed academic journals

INTERNATIONAL JOURNAL OF ADVANCED RESEARCH & INNOVATSION

INTERNATIONAL JOURNAL OF ADVANCED RESEARCH & INNOVATSION

An international scientific journal that brings together scientific research in various fields.

Open Access
GLOBAL JOURNAL OF SCIENCE AND INNOVATIONS

GLOBAL JOURNAL OF SCIENCE AND INNOVATIONS

An international scientific journal covering scientific research, articles, and abstracts in various fields.

0
Open Access
AXIS: INTERNATIONAL JOURNAL OF INTERDISCIPLINARY SCIENCE

AXIS: INTERNATIONAL JOURNAL OF INTERDISCIPLINARY SCIENCE

AXIS: International Journal of Interdisciplinary Science is an international scientific journal dedicated to interdisciplinary research, combining scientific research from various fields.

00
Open Access

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Latest Publications

Recent peer-reviewed articles from our academic community

New Uzbekistan youth civic position social-psychological factors responsibility communication culture initiative civic identity
Azamat S. Nazarov

The process of building New Uzbekistan has placed special emphasis on the spiritual, social, and psychological development of youth as the decisive force of modernization. In this context, the formation of an active civic position among young people depends not only on individual psychological characteristics but also on social-psychological factors, such as value orientations, group influence, leadership potential, and communication culture. These factors determine the extent to which youth can participate in socio-political processes and contribute to the country’s development. This article analyzes the social-psychological mechanisms that shape civic consciousness and initiative among the youth of Uzbekistan. Based on sociological and psychological studies, it is argued that the integration of national and universal values, the activation of social participation, and the improvement of interpersonal communication within educational and public institutions serve as the main drivers of civic engagement. The research highlights that the social-psychological environment—especially social trust, a sense of responsibility, and the perception of social justice—plays a crucial role in strengthening civic identity. The creation of psychologically favorable conditions for self-expression and participation in social life ensures the sustainable development of youth activity and initiative

Published : 23 October 2025
Volume: 1, Issue :
P.: 58 -65
471 views
trade marketing e-commerce omnichannel strategy online sales offline sales customer experience digital tools consumer behavior product placement promotions customer engagement sales integration.
Mamatkulova Shoira Jalolovna, Egamkulov Davlatbek Bahodir o’g’li

The integration of trade marketing and e-commerce has become increasingly essential as businesses strive to create seamless customer experiences across both online and offline sales channels. This article explores strategies for aligning these two realms, highlighting the importance of a cohesive approach that leverages the strengths of each. It examines the challenges and opportunities presented by omnichannel marketing, focusing on how businesses can utilize data-driven insights to optimize product placement, promotions, and customer engagement. The role of digital tools in enhancing traditional trade marketing tactics, such as in-store promotions and merchandising, is discussed, alongside the growing influence of e-commerce on consumer behavior. By combining online and offline efforts, businesses can foster customer loyalty, drive sales, and maintain a competitive edge in a rapidly evolving marketplace.

Published : 23 October 2025
Volume: 1, Issue :
P.: 36 -49
636 views
Oflosan Aliseril E.coli zoohygiene clone mutant antigen enzymatic virulence.
Khojakhanov Shohruzkhon Idiriskhoja ogli, Khojakhanova Mohinur Farkhodjon kizi, Davlatov Ravshan Berdiyevich

This article describes the prophylactic measures to prevent chicken colibacillosis and the effectiveness of the antibiotics used.

Published : 23 October 2025
Volume: 1, Issue :
P.: 53 -57
490 views

Popular Authors

Leading researchers who publish in our journal

DA

D.A. Atamurodov

Master's student in the field of "Electrification and Automation of Mining Works"

1 publications
MO

Mirsultonova Baxtiyor qizi Ominabonu

1 publications
KS

Khojakhanov Shohruzkhon Idiriskhoja ogli

Tashkent branch of the Samarkand State University of Veterinary Medicine

1 publications
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Бозоров Эркин Хожиевич

Самаркандский государственный медицинский университет

1 publications

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